Art and money have always been a pair and investing in paintings is not a new thing, but only in the last 15-20 years has this area come to the fore financially. This is when art stock market indices, charts, analyzes, modern auction theory strategies, painting investment funds were born, and modern contemporary art became the world's latest luxury brand.

The fact that the rate of investment in paintings is growing at such a rate was one of the main reasons for the shock caused by the global economic crises of 2008 and the lessons learned from it, which is translated into the language of smarter people as: “It is forbidden to invest in a stock market! If the world crisis of 2008 failed to understand the need for savings with the majority of people, then this pandemic is already forcing people to rethink their saving and investment habits urgently. The most important lesson for the future in this lightning-stricken pandemic and its still incalculable economic consequences is the creation of reserves. This must be done not only by individuals and families, but also by small and medium-sized companies. We would have 2 tips on this:

1. the creation of sufficient emergency reserves in cash for a minimum of 6-12 months to compensate for future lost income, and
2. to purchase one or more high-quality paintings and works of art from official, professional art dealers and galleries at least quarterly, exclusively on account; be it just graphics or reproduced graphics, the point is to make it a part of their lives to collect and buy beautiful and original handicrafts, i.e. to consciously invest their money in works of art.

It is also a mistake in today’s world to just "park" our money and choose a form of investment in which we earn almost no extra money. The older generation, especially those who “know the price of everything but the value of nothing”, still cling to e.g. bank deposits with their teeth and nails for years as a form of investment; and that's everything just not a good investment! There they have no chance of multiplying their invested money even in a short period of time like in the case of purchasing paintings, as it is not uncommon for artworks bought for a few hundred thousand to be sold at auctions for 10 and 100 million - making their owner rich for life!

Due to the unrest and unpredictability of the financial markets, world politics and very low bank interest rates, there has been a growing interest in artworks, especially paintings, both internationally and domestically. In the turbulent periods of the last 100 years, painting, like gold, has proven to be one of the most stable investment tools, which is expected to be justified by the recessionary period caused by the current pandemic!

Cash reserves, no matter how much, they may run out once and then there are not many opportunities, if it was not our financial habit to stand on several legs, we can run for a loan to the bank or to family members or friends, which can be very humiliating, especially if we don’t get it. Or there is another, more pleasant solution, of course if we thought ahead of time and invested some of our savings in consciously mobilizable investments, namely to quickly monetize e.g. our gold investments or we sell a quality piece from our collection of paintings, or other works of art that we own. Whatever the crisis is in the world, there will always be an investor who will have the money to buy them quickly from us and solve our financial problem! So it is no coincidence that even before the crises, taking the advice of the world's best-known economic and financial expert, the world's demand for gold and art treasures (especially paintings) increases drastically.

Every age has its own, modern business and investment opportunities that need to be noticed in time. It is important to hear the word of time in this fast-paced, globalized world and of course, when something is no longer working and needs to be repaired or shut down. If you haven’t noticed yet, we are telling you in time that one of the top category business of this age will be none other than the painting investment itself! Invest in yourself, don't procrastinate, because it's still relatively cheap to buy paintings from us, but it won't be like that for too long; the prices will increase and you will regret not entering in time! Openness to new things is important because, believe me, it is not at all certain that what the others do or wants to do, and what we don't have enough information about yet can only be bad, and it can't be a walkable path for us!

Really rich people and families have been securing a significant part of their income and savings by buying works of art, especially paintings, and they do all this in such a way that the purchased artworks also become the decoration of their homes!

You can only make a lot of money with common sense! With tiring, exhausting work, you won’t be able to earn as much money in years or decades as you can even benefit from a quality painting purchased in a successful transaction. And what do you think can happen to you if you make painting shopping a regular routine, a habit for the rest of your life? More comfortably, easily, safely, almost playing, you can't make that much money with something else!

Recently, the investment market in Hungary is also undergoing a transformation, and we hope that this pandemic will finally open the eyes of many people, not least because we are lagging behind America, but even Western Europe. Fortunately, more and more people are thinking globally and internationally, including painting as an investment opportunity. Unsurprisingly, these young people in their 20-30s, who grew up and saw the world on the Internet, are the successful art collectors and art dealers of the future, who are already seeing good business in painting purchases today with serious profits in 5 or 10 years. Which is certainly not unfounded, but it is important to know that we invest in paintings and compile our investment portfolio in such a way that we will not have to sell the acquired works of art out of compulsion! In a portfolio, investing in works of art will be the least liquid, i.e. it can be sold quickly at a high price (of course, this does not apply to the works of star artists, because they can be resold at any time at a good price and quickly, no matter what the crisis is in the world). Globally, the explosive development of the art market in the coming years can also be enveloped by the current pandemic, as more and more people will find quality hobbies, emotional commitment and a safe return on safe investment in painting collecting. For this reason, the supply market will become a demand market in Hungary as well, in the case of classics and older ones, but also in the case of 30-40-50-year-old quality works, and then we will have to reach very deep into our pockets to have a quality work of art, not to mention a 100 year-old work!

Just think more about the fact that you have a unique work from a great artist who is no longer alive, and even though there are slowly 9 billion people on earth, this work is owned by you alone, no one else has it, no matter how rich he is. Only one exists and that is only yours! A luxury car, yacht, jet, no matter how expensive, can be exactly the same for dozens of even more rich people, but the painting that the deceased artist painted with his own hands on the canvas, no one else can own it, there can't be made another original one.That’s why it’s a valuable work, and that’s exactly the secret, which is why rich people now pay up to hundreds of millions of dollars for an original work (see Sotheby’s, Christie’s, Virág Judit Gallery, Kieselbach Gallery auctions, etc.).

Noticeably, art collecting, including the purchase of paintings, has once again become a status symbol in Hungary, and maybe today we are finally getting to the point of the average people, but the middle class puts real works of art and handicrafts on the walls in their homes and offices instead of ordinary, worthless dozens of prints. Most people forget that our environment, which surrounds us, gives a picture of us! It shows that which economic class we belong to, what interests us from the world, how demanding we are, how we relate to arts, what financial knowledge culture we have, etc. Before World War II. in Hungary it was completely natural for families or individuals who had some class, to have quality paintings hanging on the walls. In the old days, a quality painting was obligatory for a civilian interior, not to mention the bourgeois interior!

The purchase of paintings can be motivated a bit by snobbery, but also by the growing demand for luxury furnishings, but the most important aspect is still the investment aspect. If we talk about the art treasure market and works of art, for many people paintings come in their mind at first, and it is no coincidence that the auction turnover's min. 80% are from painting sales!

The world of art treasures is an interesting, exclusive world where talent and passion for collecting meet investor thinking. The collection of paintings and other works of art was and will be the privilege of the middle class and the rich as long as the world is the world, but this does not rule out that individuals who are not yet rich today could not get involved in this. In the case of paintings that can be called an art collector, who no longer has more space for paintings on their wall, and stores artworks in their warehouse. By the way, in addition to self-interest, art collection is also a very useful social role, which is saving values. Works of art can be purchased to please ourselves, to make our home, office more beautiful, exclusive or only as an investment tool, but if we are buying for investment purposes, it is really worth thinking for a minimum of 5 or 10 years because this way will it make the most profit for us! Art treasures behave like old wine, meaning the older it is, the more valuable it is! So if we can do it, let's buy as many works of art as possible, but let's keep our eyes on contemporaries, because with caution it can also bring serious profits to the kitchen! Remember, once upon a time every artist, even Picasso was a contemporary artist and every painting was a contemporary painting!